Toyota (Nigeria) Limited, the sole representative of the Toyota brand in Nigeria recently won the Outstanding Auto Brand of the Year Award at the prestigious Marketing Edge Awards held at the Federal Palace Hotel. Victoria Island. Lagos. According to a statement from the company, “the award further testifies to the superior quality of the brand and justifies the several awards the brand cart home annually at other award/recognition ceremonies”.
To emerge the winner, the brand beat keen competitors in the following criteria: Durability, Elegance/Comfortability, Fuel Economy, Aesthetics, Variety (of models), Distribution network/Availability, Perceived Nigerian-ness, Customer Experience in After Sales, Ease of maintenance/Driving pleasure and Customer Loyalty, the company said, adding that:
Toyota remains the number one player in the automobile market in Nigeria, consistently maintaining the position for over ten years. This enviable height is attained only by the unrelenting commitment of the management and staff, to continuously better set standards for customer satisfaction and after sales service delivery.
The formidable after sales delivery of the company is hinged on our thorough bred Technicians that receive training both internationally and locally to remain relevant, competent and outstanding in the ever-evolving world of technology.
Toyota’s pledge is to continuously better their products and services through innovative products; thereby cultivating a lifetime relationship with customers and enlisting their trust in the brand.