The President and Chief Executive Officer of Mirka, a Finnish company that deals in abrasives, polish, tools and solutions, Mr. Stefan Sjöberg, has stated that the quality of his company’s products and solutions remain the same in all the different markets around the world where the products are being used.
Mr. Stefan Sjöberg who stated his recently in a video interview, explained: “so even though we have different markets, with different characteristics, or different development, the business for us is actually quite similar because it is the same type of steel or aluminium, we can pass the knowledge to the market.
“We have a lot of experience from the developing market, new market. We are very active in China, India, even the South East Asia markets. The interesting thing is that we are offering the same type of offerings and same type of products in those markets like we have in Europe.
“We manage to offer the same value add in all markets. Same type of technology, same types of products, same value added to the customers.”
He added that “Not all markets are as mechnanised, as for manual works, and also understand that the labour cost is different in different markets, then consumables and tools are basically investment in some way, have different values compared to mechanical and manual work, so we have different offerings for different needs”.
The CEO also said his company has a strong presence in the Collision repair market. “We are very strong supplier for the collision repair. We offer different Systems and application solutions. The other side is of course the manufacturing side, assembly plants, Eco line and so on. If our customers have any problem on the line, painting and so on, there is always something to offer”.
On pricing of his company’s products, Mr. Stefan Sjöberg, said “I can understand that, and I will also say that it is the same experience in, for example, China and India, so we have different segments for different needs, we have different value proposition and products offerings.
“We have products for example, for the medium and higher car manufacturers and for collision repairs. The manufacturers have standards and same for the repair market”.
For the Nigerian market in which Mirka has shown interest in, his view is that his company has the right products and solutions to satisfy all segments of the market both for the Collision repair and for the Original Equipment Manufacturers.
According to him, “my perception is also that with a lot of high end and good cars in the market and metropolitan areas, they are also owners who would be interested in keeping their cars prestige without scratches, there is also a developing collision repair market on the high end”.
Mirka plans to embark on the training of technicians in the auto body business in Nigeria, even as its products remain very attractive in the market because of its technological advancement and environmental-friendly approach.
Mirka, is a part of the KWH Group with a long-standing tradition and passion for perfect surfaces. Thanks to its genuine interest and focus, Mirka has become a world leader in abrasives technology and innovation.
It prides itself as “the only company that develops and produces abrasives, tools and polishing compounds under the same roof”.
The company says “We are the pioneers in dust-free solutions. For more than 15 years we have continuously developed dust-free concepts, products and we have set a new industry standard. Mirka has converted the sanding business from dry sanding to dust-free sanding, which saves time, money and the environment. Dust-free sanding has significantly improved health and safety aspects for our customers.
“Dust-free properties are always taken into consideration also when it comes to developing new tools. Our electric tools are powerful, quiet and have low vibration levels. They are also the smallest and lightest on the market thanks to the use of brushless technology”.